Company culture :

Job :

The Marketing Manager defines, manages, and optimizes the marketing strategy for ORA Technologies' different brands -
KOOUL, ORA Cash, Babaa, and CATHEDIS - to accelerate their growth, strengthen their positioning, and sustainably improve
customer acquisition, activation, loyalty, and business performance.
MAIN RESPONSIBILITIES
Define and manage the overall marketing strategy for ORA Technologies' different brands.
Develop marketing plans, campaign calendars, budgets, objectives, and key performance indicators (KPIs).
Manage digital and offline acquisition channels: Meta, Google, TikTok, influencers, partnerships, content, and field activations.
Oversee marketing campaigns from conception to performance analysis, with a logic of continuous optimization.
Develop customer onboarding, activation, repurchase, loyalty, and reactivation journeys.
Manage the CRM strategy and Push, SMS, WhatsApp, Email, and In-App campaigns.
Define and evolve the positioning, messaging, communication territories, and content plans for the brands.
Monitor marketing performance and optimize budget allocation according to business results.
Coordinate internal teams as well as agencies, freelancers, content creators, and external partners.
Collaborate closely with Product, Tech, Data, Finance, Sales, and Operations teams.
BRANDING, CREATION, AND ACTIVATIONS
Define and manage the brand strategy: positioning, brand platform, visual identity, and guidelines.
Ensure brand image consistency across all media, channels, and touchpoints.
Manage the creative direction of campaigns, content, and communication materials.
Oversee the design of offline materials: stands, print, merchandising, and brand apparel.
Design and coordinate brand activations during events and field operations.  

Required profile :

Master's degree (Bac+5) in Marketing, Business, Management, Data, or equivalent field.
Minimum 6 years of experience in marketing, with significant experience in Growth and team management or coordination.
Proven experience in digital acquisition, marketing automation, analytics, and budget management.
Ability to manage multiple brands and different economic models simultaneously.
Good command of advertising platforms, analytics tools, CRM, and reporting solutions.
Experience in marketplaces, mobile apps, fintech, delivery, or e-commerce is a plus.
Excellent professional communication in French, English, and Arabic.
ORA TECHNOLOGIES • Job Description - Marketing Manager
KEY SKILLS
ORA TECHNOLOGIES | Human Resources
Business orientation and results-driven culture.
Strong analytical skills and mastery of marketing KPIs.
Leadership, ability to mobilize and unite teams.
Rigor, organization, and sense of priorities.
Autonomy, proactivity, and strong execution capacity.
Excellent communication, coordination, and cross-functional collaboration skills.
JOB PERFORMANCE INDICATORS
Growth in acquisition and number of active customers.
Customer Acquisition Cost (CAC), ROAS/ROI, and marketing investment efficiency.
Activation, repurchase, retention, loyalty, and reactivation rates.
Performance of CRM and digital campaigns: conversion, engagement, and revenue generated.
Adherence to budgets, deadlines, campaign schedules, and business objectives.
Consistency and progression of the awareness and image of the different brands.