Franchise Advisor Director - Casablanca
Company sector : Distribution
COMPANY :
Created in 1986 and listed on the Casablanca Stock Exchange since 2008, the Moroccan group LabelVie is a key economic player and a leader in large-scale retail in Morocco.
In 2009, by signing a franchise agreement with the Carrefour Group, it gained access to its purchasing center to optimize and diversify its sourcing. It thus became the first multi-format player in large-scale retail in Morocco by operating Carrefour hypermarkets, Carrefour Market supermarkets, and the Atacadao hyper-cash format.
The LabelVie Group presents a sustained development plan each year, thus strengthening its territorial presence with its 121 stores spread across 27 cities in the kingdom and its 3 logistics platforms. In 2020, it welcomed 50 million visitors and achieved a turnover of 11 billion dirhams.
Convinced that its success depends on the success of all its employees, the LabelVie Group is one of the first private employers in Morocco, and places people at the center of all its concerns. More than 8,500 employees, including 30% women, work every day to make the LabelVie Group the leader in large-scale retail in Morocco.
Join an ambitious group that believes in challenges, in creating added value, and in social commitment!
Company culture :
Groupe Label'Vie - Carrefour is characterized by a culture strongly rooted in collaboration, where people, teamwork, and supportive leadership play a central role. The company promotes a collaborative environment built on trust, accountability, and talent development, enabling employees to contribute fully to collective success. This people-centered approach is complemented by a strong focus on performance, encouraging achievement and results-driven excellence, as well as a structured organization that ensures efficiency and service quality. Innovation further strengthens this balance by fostering adaptability and continuous improvement. Together, these dimensions create a dynamic, engaging, and high-performing workplace.
Job :
Mission:
The franchise advisor director advises, supports, and develops the franchise network in line with the group's strategy, ensuring the monitoring of the commercial, operational, and financial performance of the outlets.
Main Responsibilities and Activities:
Network Management and Support:
- Manage relationships with franchisees by ensuring regular contact
- Represent the franchisor to the franchisees and vice versa
Economic Monitoring and Financial Performance:
- Advise franchisees on interpreting their results (turnover, margin, profitability)
- Support in building the annual budget and managing variances
- Ensure the achievement of defined commercial objectives
Network Development:
- Identify new franchise candidates
- Participate in the validation of expansion projects
Compliance and Standards Application:
- Check compliance with commercial and technical charters
- Implement corrective actions in case of non-compliance
Training and Integration:
- Ensure the integration of new franchisees into the network
- Train on standards, tools, and group culture
Required profile :
Profile sought:
- Education: Master's degree / MBA / Engineering degree
- Proven experience in large-scale retail or retail.
- Relational leadership and advisory skills
- Analytical mindset and results-oriented
- Autonomy, teaching ability, and adaptability
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