Senior Value+ Product Manager - Casablanca
Company sector : Automotive / Motorcycles / Cycles
COMPANY :
Auto Nejma is a long-standing and major player in the automotive sector in Morocco.
Official representative of the Mercedes-Benz, BYD, smart and DENZA brands, we operate through a national network covering several strategic cities in the Kingdom.
With recognized expertise in Passenger Cars, Commercial Vehicles, Heavy Trucks, After-Sales, and Spare Parts activities, we place operational excellence, customer satisfaction, and sustainable performance at the heart of our strategy.
Our organization relies on:
- A multi-site national network
- International manufacturer standards
- A culture focused on performance and continuous improvement
- An HR policy focused on talent development and internal mobility
At Auto Nejma, we believe that collective performance is based on the commitment, skills, and service-oriented approach of our teams.
Joining Auto Nejma means becoming part of a structured, ambitious, and transforming group, offering real career development opportunities in a demanding and stimulating professional environment.
Company culture :
Job :
Integrated into the Marketing VP and VUL Department and in a context of transformation and development, you will report to the Director of Marketing VP & VUL.
You will be responsible for defining, developing, and managing the Value+ Mercedes-Benz offering, which includes original accessories, product packages, customization solutions, and additional offers related to vehicles.
You will contribute to the growth of turnover, profit margin, and customer experience through a clear, attractive offering that aligns with Mercedes-Benz's premium standards.
You will analyze the market, monitor sales performance, manage the offering for the sales network, and support the teams in promoting Value+ products.
In this role, the main activities will be as follows:
- Manage a portfolio of product families: accessories, packages, additional products, and customization solutions.
- Analyze the performance of product families.
- Define item ranges and recommend replenishment.
- Build commercial offers adapted to models, customer uses, and business priorities.
- Conduct market analyses, benchmarks, and competitive intelligence.
- Monitor performance: turnover, profit margin, average basket size, attachment rate, and stock rotation.
- Coordinate actions with marketing, sales, after-sales, and logistics teams.
- Develop merchandising plans and item rotations.
- Provide training for sales teams.
- Develop and update sales support tools: catalogs, presentations, sales pitches, and network tools.
Required profile :
- With a higher education degree (Bac+5) in Marketing, Business or equivalent, you have significant experience in product and accessory marketing, preferably in the automotive sector or in a premium environment.
- You have a strong sensitivity to premium brands, customer experience, and profitability challenges.
- You have in-depth knowledge of marketing and retail.
- You are analytical, organized, business-oriented, and comfortable with numbers.
- You know how to communicate, persuade, and work with various internal and external stakeholders.
- You are proficient in Excel, PowerPoint, French, and English.
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