Junior Digital Marketing Officer - Rabat
Company sector : Medical Equipment / Drugstore
COMPANY :
For over 30 years, LOCAMED has been the leader in distributing medical equipment in Morocco. We offer a wide range of products covering orthopedics, mobility assistance, home care, hospital equipment, physiotherapy, sports and emergency, as well as medical consumables.
As the exclusive importer and distributor of world-renowned brands, we guarantee quality products approved by health professionals. Our expertise allows us to effectively assist our clients in their equipment choices and medical prescriptions.
With 30 stores in major cities across Morocco, our team is at your service to advise you and provide you with the equipment tailored to your needs. Resolutely focused on the future, we are committed to improving healthcare and contributing to the well-being of the population.
Company culture :
Locamed embraces a largely cooperation-driven culture, placing people, trust and teamwork at the heart of its organization. The company favors a close management style focused on support, empowerment and strong professional relationships. This collaborative foundation is complemented by a notable innovation component, encouraging initiative, creativity and adaptability. Competitive and organizational aspects remain secondary, helping structure operations and support performance objectives.
Job :
Main tasks
Website and digital catalog management
Integration and updating of products on websites (creation of product sheets, adding information, visuals, features, documents, etc.);
Organization and optimization of the online catalog (categories, sub-categories, product display order);
Verification of the quality of information and product presentation;
Participation in improving the digital merchandising of the site.
Content creation and SEO
Creation and optimization of website content (product sheets, category pages, FAQs, articles, etc.);
SEO optimization of pages to improve their visibility on search engines;
Participation in setting up internal linking and enriching existing content;
Research and identification of opportunities for improving digital content.
Continuous website improvement
Participation in optimizing the user experience and website navigation;
Identification of areas for improvement and proposal of actions to enhance website quality;
Monitoring developments and best practices in digital marketing and e-commerce.
Required profile :
Profile sought
Recent graduate in digital marketing, e-commerce, digital communication, or a similar field;
First experience or internship in digital appreciated;
Good knowledge of WordPress (WooCommerce is a plus);Basic knowledge of SEO and web writing;
Mastery of written French;
Curiosity, rigor, organization, and ability to work on multiple topics.
Skills appreciated
Knowledge of SEO tools (Yoast SEO, Google Search Console, SEMrush, etc.);
Basic knowledge of Google Analytics;
Sensitivity to user experience and digital content;
Interest in the e-commerce world.
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