Job :

Develop the BPO commercial portfolio in the US and Canadian markets, particularly with companies that have needs in Customer Service, Sales, Technical Support, Lead Generation, and Back Office, while using Digital Marketing and Lead Generation tools to generate new opportunities.

MAIN RESPONSIBILITIES

• BPO Business Development
  • Define and deploy the BPO commercial development strategy.
  • Identify new prospects and strategic accounts in the USA and Canada.
  • Develop and maintain a portfolio of clients and decision-makers in outsourcing.
  • Prospect companies with needs in Customer Service, Call Center, Technical Support, Sales, Lead Generation, and Back Office.
  • Manage the complete sales cycle: prospecting, qualification, presentation, negotiation, closing, and account development.
  • Develop relationships with CEOs, COOs, Operations Directors, Customer Experience Directors, and other decision-makers.
  • Participate in commercial proposals, tenders, and RFP/RFQs.
• Digital Marketing & Lead Generation
  • Develop a B2B acquisition-oriented digital marketing strategy.
  • Use LinkedIn, emailing, social selling, CRM, and lead generation tools.
  • Build qualified databases of prospects and decision-makers.
  • Implement digital prospecting campaigns and sequences.
  • Track campaign performance and measure ROI.
• US & Canada Development
  • Develop in-depth knowledge of the US and Canadian markets.
  • Identify sectors with high outsourcing potential.
  • Develop a network of decision-makers and partners.
  • Monitor trends in BPO and Customer Experience.
• Sales Management
  • Build and manage the sales pipeline.
  • Track KPIs: leads, appointments, opportunities, conversion rates, pipeline, and revenue.
  • Produce sales reports for management.
  • Ensure follow-up of sales forecasts.

Required profile :

PROFILE WANTED

• Bachelor's degree or Master's degree in Commerce, Marketing, Business Development, Management, or equivalent.
• Minimum of 7 to 10 years of experience in Business Development / Sales.
• Proven experience in BPO, contact centers, or outsourcing.
• Significant experience in Customer Service / Call Center / Customer Experience.
• Proven experience in the US and/or Canadian markets.
• Active client portfolio or qualified network of US/Canadian decision-makers strongly desired.
• Experience in Digital Marketing / Lead Generation / Social Selling.

KEY SKILLS

• B2B Business Development, BPO / Outsourcing, and Customer Experience.
• Prospecting, Cold Calling, Social Selling, negotiation, and closing.
• Account Management, Key Account Development, and Pipeline Management.
• Digital Marketing, Lead Generation, CRM, and Marketing Automation.
• RFP/RFQ, consultative selling, and commercial strategy.

LANGUAGES

• English: bilingual / professional fluency essential.
• French: fluent / professional.
• Arabic: native or fluent.

PRIORITY CRITERIA

• Proven experience in BPO / Call Center / Outsourcing.
• B2B Business Development and knowledge of US/Canadian markets.
• Portfolio or network of US/Canadian decision-makers.
• Experience with Customer Service / CX clients.
• Bilingual or professional fluent English.
• Strong prospecting, negotiation, and closing skills.
• Proficiency in Digital Marketing / Lead Generation.
• Strong results orientation and ability to directly generate business.

MAIN KPIS

• Number of new accounts acquired and contracts signed.
• Pipeline value and revenue generated.
• Qualified leads, appointments, and conversion rates.
• Number of new US/Canadian accounts.
• ROI of digital campaigns.
• Development and retention of acquired accounts.

JOB POSITIONING

Hybrid BPO Business Development + Digital Acquisition profile, strongly focused on the US/Canada and Customer Service, capable of directly developing business, opening new accounts, mobilizing their network, and using digital tools to generate qualified commercial opportunities.