Company culture :

Job :

Do you want to join a dynamic and innovative team? Discover the opportunity to showcase your talent in an environment where every idea counts and where you can truly impact the future. Apply today and transform your career!

Reporting to the Marketing Department, your main mission is to develop the Brand Management activity to strengthen brand awareness and stimulate sales growth. As such, your main activities will be:

Brand Strategy

• Lead the brand strategy (SOREC game) in consultation with the communication teams.
• Manage the brand identity and image of products by developing graphic guidelines and building brand culture for different targets and formats.
• Deploy the new brand identity within the sales network and design its environment.

Communication and CRM

• Collaborate in the implementation of the multi-target CRM strategy for all of the establishment's activities.
• Deploy the multi-channel product and service communication strategy.
• Develop creative briefs in line with the brand strategy to develop innovative communication tools and coordinate communication teams.

Market Watch and Analysis

• Conduct ongoing monitoring of the market, products and competitors to stay informed of trends and sector developments.
• Collect and analyze relevant data to identify market opportunities and threats.
• Follow new consumer trends and innovations in the field to adapt marketing strategies.

Marketing Studies and Planning

• Manage the company's qualitative studies.
• Study and define multi-channel customer journeys in racecourses and points of sale using an innovative consumer approach.
• Gain a perfect understanding of the market through in-depth analysis, market studies, and qualitative and quantitative research.
• Participate in the development of the marketing plan by providing insights from studies to make informed decisions.
• Plan actions, budget, and ensure follow-up.
• Develop long-term forecasts taking into account market changes.

Performance Management

• Analyze the impact of past activities and prepare a future plan to attract new targets.
• Manage the marketing budget and associated plans.

Required profile :

As a potential candidate:

• You have a Bac+4/5 degree in Business, Marketing, Economics, or equivalent with 2 to 5 years of experience in a similar role.

Required Skills:

• You have solid knowledge of Brand Management.
• You master strategic and operational Marketing.
• You master graphic and IT tools.
• You master brand strategy.
• You master writing techniques.
• You have knowledge of market analysis and competitive intelligence.
• You have a sense for collecting, analyzing, and interpreting data.
• You are oriented towards strategy, brand, and results.
• You have a sense for detail, analysis, and synthesis.
• You have a sense for planning and organization.
• You have the ability to propose ideas and make decisions.
• Be able to solve problems and withstand stress.
• A sense of aesthetics and innovation.
• Team spirit.