Company culture :

Job :

Reporting to the Senior Brand Manager, you will be involved in all marketing levers and will be responsible for:

• Assisting the Senior Brand Manager in the daily management of the brand and its product portfolio.
• Contributing to the development and execution of 360° marketing plans, including product, packaging, pricing, communication, experiential, media, and promotions, with the aim of strengthening the brand's business performance and competitiveness.
• Conducting and analyzing market studies to identify trends, growth opportunities, and consumer insights.
• Participating in the design, development, and launch of new products, as well as renovation projects for existing ones.
• Coordinating cross-functional projects, in collaboration with internal teams (R&D, Industry, Sales, Purchasing, Supply Chain).
• Contributing to the definition of remediation action plans, in conjunction with the relevant teams, and participating in the development of adapted roadmaps for risk mitigation.
• Analyzing brand performance across different distribution channels and in its market dynamics in Morocco.
• Monitoring performance indicators (sales, market share, profitability) and formulating recommendations to optimize growth and profitability.

Required profile :

• Degree in Marketing, Business, or equivalent field.
• Significant experience in marketing and product management within the Fast-Moving Consumer Goods (FMCG) sector.
• Strong digital expertise and affinity with new media (social networks, digital platforms, etc.).
• Solid skills in data analysis and strategic decision-making.
• Ability to manage multiple projects simultaneously with rigor and organizational skills.
• Proactivity, anticipation, and autonomy in project management.
• Creative mindset, ability to propose innovative and disruptive ideas, with a demonstrated track record.
• Excellent command of spoken and written French, English, and Arabic.