The company continuously invests in training, coaching, upskilling, and internal development paths

Spotlight on Yassine Benkirane, TELUS Digital Operations Senior Director & Country Lead Morocco.

In a sector where digital transformation, artificial intelligence, and customer experience are redefining organizations, employee experience becomes an essential lever to support performance, innovation, and the sustainable engagement of teams.

Yassine Benkirane, TELUS Digital Operations Senior Director & Country Lead Morocco, discusses the strengths of TELUS Digital Maroc, his vision of employee experience, and the strategies put in place to enhance its attractiveness and well-being at work.

TELUS Digital Maroc is now a key strategic partner for customer experience, artificial intelligence, and digital transformation for some of the world's most demanding international brands. The company develops innovative solutions that combine next-generation customer support, digital services, artificial intelligence, and operational excellence. Its ability to balance overall performance with a deeply human culture is one of its main differentiating factors. In Morocco, TELUS Digital Maroc has built a multicultural, agile, and resolutely innovative international hub capable of attracting, developing, and retaining top talent. Continuous learning, impact, and excellence are central to its DNA. Its reputation is also based on a strong culture of authenticity, inclusion, collaboration, and responsible innovation.

At TELUS Digital Maroc, employee experience is considered a strategic driver of performance and innovation. The company strives to create an environment where every employee feels valued, heard, and able to reach their full potential. The internal culture is based on managerial proximity, transparency, inclusion, and empowerment. Recognition programs, leadership talks, internal events, well-being initiatives, and direct communication channels with management actively contribute to team engagement. Talent development is also a top priority. The company continuously invests in training, coaching, upskilling, and internal development paths to offer everyone ambitious career prospects, both locally and internationally.

For TELUS Digital Maroc, well-being at work is a central pillar of its culture and leadership vision. The company is convinced that sustainable performance is primarily based on engaged, fulfilled employees working in a positive and inclusive environment. Many concrete initiatives have been implemented: well-being programs, sports and solidarity activities, modern collaborative spaces, psychological support systems, and dedicated mental health programs. The company's attractiveness also stems from its ability to offer more than just a job: a true international career experience driven by innovative projects, a dynamic environment, and high-potential growth opportunities. Finally, TELUS Digital Maroc's societal commitment significantly strengthens its employer brand. Through community actions, volunteering initiatives, and social impact programs, employees actively participate in projects that have a lasting, positive impact on society.

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